Marketing Executive

Marketing Executive

 We are looking for an experienced and result-driven Marketing Executive to join our awesome marketing team!

As a Marketing Executive at our company, you will be responsible for setting up, implementing and managing the overall project’s marketing strategy.

Both digital and non-digital marketing strategies are extremely important for our company’s success, so you will play a crucial role in achieving our business goals and objectives.

The ideal candidate will be passionate for the “art” of marketing and will have an abundance of ideas for building efficient strategies. He/she must bring forth a strong arsenal of techniques and methods to promote our products, services and public image.

 The goal is to reach out to the market and cultivate the customer’s interest in our products and services in ways that strengthen our reputation and facilitate our continuous growth.

Duties and Responsibilities:

  1. Conceiving and developing efficient and intuitive marketing strategies
  2. Organizing and oversee advertising/communication campaigns (social media, TV etc.), exhibitions and promotional events for the project
  3. Conducting market research and analysis to evaluate trends, brand awareness and competition ventures
  4. Conceive and develop efficient and intuitive marketing strategies
  5. Organize and oversee advertising/communication campaigns (social media, TV etc.), exhibitions and promotional events
  6. Conduct market research and analysis to evaluate trends, brand awareness and competition ventures
  7. Initiate and control surveys to assess customer requirements and dedication
  8. Write copy for diverse marketing distributions (brochures, press releases, website material etc.)
  9. Maintain relationships with media vendors and publishers to ensure collaboration in promotional activities
  10. Monitor progress of campaigns using various metrics and submit reports of performance
  11. Collaborate with managers in preparing budgets and monitoring expenses
  12. Measure ROI and KPIs related to marketing for the project
  13. Coordinate with superiors to prepare and manage an overall marketing budget for the project
  14.  Monitor competition and provide suggestions for improvement

Requirements & Qualities:

• At least 3 years of experience as a Market Executive in primarily the Lottery Industry.

  • Experience in betting and gaming will be an added advantage.

• At least 4 years of experience in developing and implementing digital marketing strategies

• Good knowledge of all different marketing channels in the local African Market

• At least 3 Years of hands-on experience with SEO/SEM, Google Analytics and CRM software

• Sense of ownership and pride in your performance and its impact on a company’s success

• Critical thinker and problem-solving skills

• Team player

• Good time-management skills

• Great interpersonal and communication skills

• BSc degree in Marketing, Digital technologies or relevant field

Applications should be sent to recruitment@eligorecruitment.co.ke

Subject Line: Marketing Executive-Lottery Industry